Gebruikerstesten

During the design process a lot of assumptions are being made. The goal of user testing is to find out what your customers think. User testing is a critical phase of the service design process: getting the prototype into the hands of the people you’re designing for. Without input from the end-user it’s impossible to know if a service innovation is on target or not. Feedback from users is used as fuel to evolve your design.

After the tests you leave with a customer journey that is actually validated. That’s most valuable for our organisation.

— Nikki de Greef Marketing & Communication advisor, Liander
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Interactie ontwerp

Merkstrategie

Service blueprint

Prototyping

Contextmapping

Customer journey

Morfologische psychologie

UX design

Persona’s

Design sprint