AI-by-Design

Portret Matilde
Written by
Matilde Cantinho
Digital Content Producer
Jun 22, 2022 . 0 mins read
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A 6-Step Approach to Building Human-Centred AI Solutions

Artificial Intelligence (AI) is a highly relevant topic for tech innovation. But how can we design AI solutions that are ethical, unbiased, and solve an actual customer problem? This was the starting point for our whitepaper ‘Ai by Design’, which shares our experiences on designing, developing, and managing AI in combination with design.

The AI-by-Design framework

AI-by-Design is a human-centred approach to innovating with AI and Machine Learning (ML) focused on generating solutions that fulfil actual user needs. Solutions based on user needs have a higher chance of success and are faster to market.

In the white paper, we introduce the AI-by-Design framework, that helps teams become more human-centric in their innovation process. We combined the Design Council’s Double Diamond with the data science Crisp-DM tool and added two extra steps, resulting in a 6 step approach.

 

A little teaser on our approach?

 

1. Discover

The first step aims at building an understanding of the goal of the project, the customer needs and their problems, as well as business opportunities. It usually involves customer research.

2. Define

In the second step, the team defines the challenge scope; they select a problem to solve, or an opportunity to pursue. This step includes researching the context and AI possibilities.

3. AI-by-Design decision

Teams are encouraged to ask themselves if this is a problem that can and should be solved with AI? If yes, assess which data is needed, and research if the solution might have unethical consequences. If no and AI is not the right solution, this is also a great outcome. AI is expensive and time-consuming. If other alternatives can solve the problem, then that should be the first approach.

 

Why should you read the white paper?

  • If you are an executive and want to understand how to launch successful innovation with AI
  • If you are a team lead or product owner and want to set up a way of working, that combines design with AI
  • If you are a designer and want to know more about designing AI-based solutions (but don’t aspire to become an AI specialist yourself)
  • If you are an AI specialist and want to know more about using a customer-centric mindset and starting with the problem instead of the solution

 

 

Do you want to help your team embrace a human-centred approach to AI?

This is your chance to get your organisation to see the value of combining design and data science and start experimenting toward success. If you are excited about this topic as we are at Koos, download the white paper, and enjoy your reading!

Portret Matilde
Written by
Matilde Cantinho
Digital Content Producer
Jun 22, 2022 . 0 mins read
Share this article