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UX Research

“Find out what people want, and give it to them.” It sounds so easy. It’s actually the hardest part of making a truly customer-centric service. To create a beloved service you need to stay in touch with your users from beginning to end.

Remote UX research

When it is simply not possible to meet in person, it is good to know that this doesn’t need to slow you down running your UX research projects. Talking to your customers and finding out what they want works really well remotely. Even better: there are lots of online tools that help you run and stream your remote UX research projects.

Check out our remote design services and find out how we work remotely.

It needs to make sense

UX Research is about gathering information from users to help design an experience that makes sense. Talking to people that use your service, or those who might in the future, can give us the needed information. We have incorporated these conversations in key moments of the design process. These dialogues help us get to know your customer, validate assumptions and moreover, whether the designed solutions can be optimized.

Nonetheless, what users say, and what they do, are two different things. Hence our UX researchers carefully handpick the best qualitative and quantitative research methods for each step of the design process.

Qualitative Research – What problem are we solving?

Before we start designing the UX we make sure we know exactly what user problem we are trying to solve. Qualitative research tools like Context mapping, Interviews and Need-based Personas allow us to have conversations with your user that result in designs based on in-depth user needs. 

Design Sprint – Is this solution truly worth our investment?

A Design Sprint helps to define and validate promising ideas for any user problem. First, we create promising ideas. Then, we define the riskiest assumptions that will determine the idea’s success. We cleverly put prototypes together so we can test both the idea and the assumptions that go with it. Learn more about design sprints

Usability Testing – Is our solution as lovable as we think?

We are making progress now. Having checked our major assumptions with the user it is time to design the entirety of your service. While doing this we still make a ton of tiny assumptions. Preferably we end each sprint (2-week cycle) with short user tests, to see if our empathy and experience in fact created a UX design that makes sense. These task based interviews induce a natural flow, showing us if different target groups are able to easily get to their goals. Through this, we’re optimising the UX Design conversation by conversation. 

“ A conversation with your user is one of the most effective tools to spread customer centricity within your company. Our user-test room is placed at the heart of the Koos office and is open for everyone to join and listen to the conversations we are having.”

Conversion rate optimisation – Optimise for success.

Once our designs come to life, we have the option to present them to the entire target group. This is the time to switch from qualitative to quantitative research. With techniques such as web analysis, we can see what your customers use most, where they spend their time and also what they don’t find interesting (even if it works well). By optimizing the design with this knowledge and focusing on your business goals, you will notice more and more impact.

Do you want great UX Research done?

Design Sprint

Transformation Program

Touchpoint Strategy

Maturity Scan

Interaction Design

Need Based Personas

Customer Journey Mapping

Morphological Psychology

Visual Design

Business Playbooks