UX Research is about gathering information from users to help design an experience that makes sense. Talking to people that use your service, or those who might in the future, can give us the needed information. We have incorporated these conversations in key moments of the design process. These dialogues help us get to know your customer, validate assumptions and moreover, whether the designed solutions can be optimized.
Nonetheless, what users say, and what they do, are two different things. Hence our UX researchers carefully handpick the best qualitative and quantitative research methods for each step of the design process.