UX Design

Interaction design

Create meaningful interactions that fulfil your customers’ needs.

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How do users interact with your digital product?

Do they understand it, do they know where to look and which buttons to use? Interaction design enables your users to have a smooth communication with your technology. It makes a product understandable, usable and likeable. The goal of interaction design is to make your product or service credible, pleasing and better than your competitors.

This is how you recognise good interaction design.

It is best when you don’t notice anything.

It is a service to the users

It enables and satisfies user’s needs. With every step of the flow, it should reach a helping hand.

Anticipates on human behaviour

Humans have very specific behaviours, they’re used to buttons, understand repetition and are color-focused.

Provides the right cues and feedback

Gives users clues about what they can do and may expect with every step. Feedback after each action removes any uncertainty.

Anticipates and mitigates errors

Users just click everywhere. So let’s make it as fool-proof as possible and ensure error recovery is easy.

Makes it simple and delightful

Every step must be recognisable and accessible. It should feel effortless and inspiring. It should feel like heaven!

Why spend money on interaction design?

Good interaction design allows your users to effortlessly reach their goals. You want them to ‘get’ your business and product and that they are willing to pay for it.

We all have an experience that we quit a purchase on a website because it’s too much effort to find what we need. Well, let’s prevent that from happening.

“Bringing a user story to life always starts with interaction design, it’s like the primer
before you start painting.”

How does it work?

To make interaction design work we use 7 guidelines. You immediately see how important certain earlier stages are when starting this phase.

      1. Empathise with the user (need based personas).
      2. Orchestrate the entire service through customer journey mapping
      3. Work towards intended user goals, needs and desired features. (touchpoint strategy canvas)
      4. Consider all possible scenarios, not only the happy flow.
      5. Create 1000 different options to find the sweet spot. 
      6. Prototype and test how elements influence user (emotional) responses.(UX research)
      7. Iterate until the interaction is flawless and breathtaking.

Our interaction design kings and queens.

Emilie van Spronsen

With her skills in Interaction Design Emilie brings movement to a design. She has developed our Touchpoint Strategy Tool to connect customer insights to specific design choices.

Eddo Siep

Eddo tackles complex products which he transforms to simple digital solutions that people love to use. From user-needs to prototype, slick designs & motion to a 5-star rating.

Justin Burford

He is really passionate about designing meaningful interactions based on strategy and real needs. From design sprints to pixels-perfect designs, Justin is your guy.

Saskia Mosterman

Saskia loves to discover user needs and translate them into valuable experiences. With a keen eye for detail, she creates seamless flows and pretty designs that work.