User testing

During the design process a lot of assumptions are being made. The goal of user testing is to find out what your customers think. User testing is a critical phase of the service design process: getting the prototype into the hands of the people you’re designing for. Without input from the end-user it’s impossible to know if a service innovation is on target or not. Feedback from users is used as fuel to evolve your design.

After the tests you leave with a customer journey that is actually validated. That’s most valuable for our organisation.

— Nikki de Greef Marketing & Communication advisor, Liander
Want to get valuable feedback at an early stage?

Design sprint

Touchpoint strategy

Service blueprint

Contextmapping

Service Design toolkit

UX design

Prototyping

Interaction design

Morphological psychology

Brand strategy