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Service Blueprint

The service blueprint is the tool that functions as the structural backbone of a desired customer journey. Taking the desired customer journey as a starting point, it drills down to the core of the organisation. It maps out what internal activities, processes and systems are needed to deliver the desired customer experience across different departments and channels.

Remote Service Blueprinting

There are all kinds of remote design services which are well suited to design meaningful services and help build better, more flexible organisations. During remote collaboration sessions we help you to map out the internal activities, processes and systems in a Service Blueprint which serve as the backbone of your desired customer journey.

Check out our remote design services to find out more about how we work remotely.

The service blueprint gives our IT people an indication of what is required to deliver the desired journey.

— Nico Claij Business Representative, Rijkswaterstaat
Need a Blueprint for your service?

Employee Experience

Visual Design

Business Playbooks

Maturity Scan

Brand Strategy

Morphological Psychology

UX Research

Touchpoint Strategy


Transformation Program