Employee experience

To us, employee experience is about creating a company which people love to go to every day and enjoy working for. To achieve this goal, a company needs to understand what motivates and inspires their employees, but also what frustrates and hinders them. 

What gives employees the energy to come up with and implement creative solutions? What would help them to do their jobs extremely well, with that same drive and passion you only see in top sport? Understanding these driving factors is the basis for enhancing the employee experience and increasing human capital. 

Employee experience is hot.

And that’s not a weird thing considering that employee experience:

    1. helps organisations to engage and maximise their workforce performance; 
    2. strongly influences great customer experience;
    3. is a (currently majorly underestimated) driving force in business transformations.

Enhancing the employee experience helps to attract talent, retain top performers and drive results.

— Maylett & Wride

Engage your (future) workforce

HR departments are currently one of the biggest supporters in enhancing the employee experience within their organisation. Their main challenges consist of retaining human capital inside the organisation, making a difference on the happiness scale of their employees and enhancing employee engagement with company activities. 

The employee value proposition represents the benefits your employees receive as a compensation for working for your organisation.

Employees don’t stay loyal to one company for thirty years anymore. We evaluate our work and work environment on a regular basis and we now look for different things than before.

As there is a growing focus on work happiness, a work life balance, and contributing to a sustainable world, organizational change is necessary to stay on top of the game. 

Designing great employee experience – how does it work?

Employee experience is founded on the same principles as customer experience, looking into pains, gains, needs and emotions of people to design relevant experiences for them. The nuance found in EX is that the customer is actually an employee of the organisation and the experience is framed within their daily job.

From that perspective, it is not a surprise to see that the design process for EX and CX are very similar. And as CX is a much more experienced discipline, EX can therefore learn from its older sibling – so let us use those employee personas and employee journeys to make the right decisions.

5 EX principles

    1. It all starts by taking the employee’s perspective. It sounds simple but it is actually a big step for most companies.
    2. Take the holistic approach by considering the full context of the employee lifecycle.
    3. Work together in cross-silo, multidisciplinary teams. EX is much bigger than the HR department.
    4. The employee experience is the starting point. From there on it is about defining the internal processes and structures that are needed.
    5. Experiment and iterate – also for your employees you have to prototype and test ideas.
Want to enhance your employee experience?

Contextmapping

Prototyping

Value proposition

Interaction design

Service Design toolkit

Design sprint

Customer journey mapping

Touchpoint strategy

Need-based personas

Service blueprint