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Contextmapping

Understanding your customer is key for developing meaningful services. Contextmapping is an exploratory research method to uncover latent customer needs. These latent needs are hidden within people’s subconscious, making them hard to express. In contextmapping, we treat the customer as ‘the expert of his or her experience’ and help them to express their needs, motivations, barriers and experiences through generative exercises. Insights from contextmapping are used to create customer journeys, value propositions and psychological profiles.

“It is impressive to see what people write down in those contextmapping booklets. Things that they would normally never express to a stranger.

— Employee Department of Social Affairs and Employment City of The Hague
Feels like your context needs mapping, doesn't it?

Brand Strategy

Business Playbooks

UX Research

Customer Journey Mapping

Design Research

Morphological Psychology

Design Sprint

Visual Design

Employee Experience

Service Blueprint