Before actually developing a new or improved service, we often use low tech models to prototype and test ideas with customers as quickly and cheaply as possible. The tools used for service prototyping range from role-playing scenarios with sketches, improvised physical touch points to detailed mock-ups of interfaces, environment and staff. Prototypes enable you to test the most important and/or uncertain assumptions behind your concept.

We gained massive insight in the needs of our future customers through prototyping. This is going to help bring our new product to higher levels.

— Kim Hamers Marketing & Communication advisor, Alliander
Intrigued to prototype a concept yourself?

Morphological psychology

UX design

Service blueprint

User testing

Customer journey mapping

Brand strategy

Touchpoint strategy

Service Design toolkit

Value proposition

Design sprint