Before actually developing a new or improved service, we often use low tech models to prototype and test ideas with customers as quickly and cheaply as possible. The tools used for service prototyping range from role-playing scenarios with sketches, improvised physical touch points to detailed mock-ups of interfaces, environment and staff. Prototypes enable you to test the most important and/or uncertain assumptions behind your concept.

We gained massive insight in the needs of our future customers through prototyping. This is going to help bring our new product to higher levels.

— Kim Hamers Marketing & Communication advisor, Alliander
Intrigued to prototype a concept yourself?

Brand strategy

UX design

User testing

Service blueprint

Need-based personas

Employee experience

Customer journey mapping

Service Design toolkit

Morphological psychology