Interaction design is an important component within the giant umbrella of user experience (UX) design. It is the design of the interaction between users and (digital or physical) products. The goal of interaction design is to create products that enable customers to achieve their objectives in the best way possible. How customers navigate, go through flows, and experience your product are key in achieving their goals. Whether it's an intuitive e-learning tool or a check-out with optimal conversion. We believe in customer centered design and we involve customers in everything we do. This way we create products and services that people love to use.