The project helped us to understand the complexity of a hybrid hotel formula, with the hefty variety of Personas, different needs and extensive product portfolio. Through Design Sprints, we discovered quickly what the initial feature set of the new app should be. And more important; what it should not be.
A much broader achievement (a new paradigm in the hotel industry) is the organisational change where all product managers are replaced by persona managers. A significant change that contributes to a whopping increase of internal collaboration, steep rise of marketing impact, cross-sell, product usage and customer experience.