Co-creating an improved Employee Experience that will impact over 30,000 employees from the largest food retailer in Portugal? We are in for the job!
As Richard Branson said ‘Customers do not come first. Employees do come first. If you take care of your employees, they will take care of your customers’. And Sonae MC knows it first hand. Sonae MC is the largest food retail market player in Portugal with over 34,000 employees and 1,200 supermarket stores. In order to provide the best services to their customers, Sonae MC’s Employer Brand team recognized the importance of providing a great Employee Experience beforehand. The amount of data already gathered from the HR team was extensive, however, Sonae MC was missing qualitative research to truly get to know their employees and uncover their real needs and motivations. What better way to improve the employee experience than to merge inputs from the CHRO teams with new infos gathered through the service design methodology? That’s where Koos came in.