At Koos, we have a strong vision on the way we set up our Service Design training programmes. They say ‘practice what you preach’ for a reason, so we stuck to what we knew best and started with proper user research. We interviewed many Service Design practitioners within the organization from all over the world, giving us a clear view on what aspects of Service Design the Academy should facilitate.
Then, we invited some of those practitioners to co-create the main foundation of the Academy. In a custom workshop, we went all out to create a truly unique experience for the future participants.
Together with the Chief Innovation Office of ING, Koos then developed the extensive programme: multiple days of high energy and quick learning fun. To safeguard a lasting impact, the Academy was set up in three modules: Training, Coaching on the job and Reflection.
In 2018, ING and Koos organized five cycles of the Service Design Academy in Amsterdam, teaching over a hundred ING enthusiasts the value, process and methods of Service Design. The newly trained Service Designers fulfill many different roles, in offices throughout Europe. We’ve met participants from the Business Banking to the Mortgages tribes, and from Turkey to Germany.
After every cycle, we took time to process all participant feedback and make an extensive iteration of the programme. This eventually resulted in individual Academy cycles scoring an NPS of over 93%.
In 2019 we’ve been scaling up, taking the Service Design Academy across Europe. We facilitated programmes in Belgium, Germany and Turkey. This allowed us to align with local teams, markets and culture, giving participants an even better opportunity to apply their Service Design learning in practice.
In 2020, the journey continues. Now that the Academy is maturing and scaling up, we have to keep looking forward and adapt to the ever changing demands of participants. We’re excited to keep updating the Academy with the latest Service Design tools, and continuously innovating the way we engage with customers and participants alike.