To radically change how healthcare consumers are involved in their own care process it is necessary to leap into the future. We believe user needs do not drastically change over time. In the context of healthcare, for example, the need for receiving personal attention during your care process was present 5 years ago, and will still be relevant in 5 years. However, the way needs are fulfilled change over time. New trends and technologies allow us to create solutions that fulfil user needs more efficiently.
A good example is online consultation, where you consult your doctor via video. This new development allows doctors to offer healthcare services faster and more cost efficient. But looking from a user perspective, how does video consulting influence the need for personal attention? Does it help, or does it create more barrieres for the users?
For an organisation to still be relevant in the future, it is not enough to solely ‘lean’ on user research. We collected relevant healthcare trends and combined them with the qualitative and quantitative research findings during a creative session. This allowed ZorgDomein to explore how they can support healthcare consumers further into the future as well.