The surfing market is dominated by brands from the United States and Australia. But now, a Portuguese brand is aiming to join the ranks of the big players with their online-focused proposition. To achieve this, they approached us to help them understand their customers better. We had two objectives in this project:
- Analyze and find ways to improve the current digital customer journey
- Support Deeply’s international expansion to Spain and France by uncovering the needs and opportunities in these markets.
In this project we worked internationally (in three languages), in two very different markets of wetsuits and regular clothing, and we all worked remotely as a result of self-isolation measures. We love the outcome and process of this project, and are very excited to share it with you.