Customer Journey Mapping 2.0
About the coach
Emma Schalkers – our service designer specialist in finding the way to positive impact.
Why this topic?
Customer journey mapping is one of the most common and essential tools in the service design process. It allows you to plot the entire user experience of a service through the eyes of its users.
This way, the customer journey map provides important insights about which areas to focus on when improving your service.
For Whom?
For Head of CX, CX Manager, and teams who are you struggling to manage and gain customer insights or are having a hard time meeting the customer’s real needs?
What will be covered in this L&L?
After ‘The basics of Customer Journey Mapping Learn’ & Lunch, where we touched upon the basic knowledge of how to develop the tool for your own project, we bring you an advanced session, where we will:
- Discuss how to use a Customer Journey Map as an innovation tool
- Share how you can use a Customer Journey in your organization, to transform from a project-focused way of working to continuous improvements.
What will be the key learnings?
Come to this Learn & Lunch session, and build upon your basic knowledge about Customer Journeys by understanding how to use this tool at its full potential!
