7 UX principles by a Service Designer

Hidde Burgmans
jul 24, 2017 · 11 min Lees

How to avoid pitfalls when becoming more customer centric

In service design, customer centricity is one of the five basic principles. There are four pitfalls we encounter helping our clients becoming more customer centric. Here’s how to avoid them.

Nathalie Meuleman
mei 15, 2017 · 5 min Lees

Service hacks: making use of resourceful customers for service innovation.

Moments where customers use the service in unexpected ways are called ‘service hacks’. Although service hacks are not dictated by the company, they do influence the experience of the customer and thus customer satisfaction.

Service hacks: making use of resourceful customers for service innovation.
mei 15, 2017 · 2 min Lees

Nudge your customers wisely

People are lazy in both thought and action. When we face two options, we will most likely choose the path of least resistance.

Nudge your customers wisely
dec 08, 2016 · 6 min Lees

Book review: Service Design for Business

A book review on the second book by Ben Reason and Lavrans Løvlie, founders of Livework.

Book review: Service Design for Business
okt 25, 2016 · 3 min Lees

Design thinking: How to convert need into demand

Why is it so difficult to spot a need and design a response, and how do we come up with those breakthroughs?

Robbert-Jan van Oeveren
mrt 30, 2011 · 3 min Lees

The power of context mapping

The beginning of context mapping When you take a look at the development process (the squiggly line), the beginning of the process is fuzzy and goes into every direction. You simply don’t know yet, what the outcome will be. The further you are in the development process, the product and service have been defined for [...]
Jules Prick
mrt 31, 2010 · 2 min Lees

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