Why Need-Based profiles are so powerful
About the coach
Jules Prick – our expert in user-centred innovation and customer experience design.
Why this topic?
Personas and target groups help to create focus and internal alignment. Unfortunately, we see a lot of demographic-based models that are not built around customer needs and behaviour.
Need-Based profiles are a powerful framework that provides a holistic overview of your industry’s essential needs and drivers. Sounds interesting? Tag along!
For whom?
For CX managers and Product Owners that want to increase the performance of their apps or NPS by tapping into the needs of their customers.
What will be covered in this Learn & Lunch?
We’ll dive into the value of building and using need-based profiles. We show you a strategic model to plot trends, products, and competitors and develop innovation strategies. We turn strategy into action using VPC, Journeys, Touchpoint Strategy, and UX design.
And we develop your personas together with CX, IT, sales & marketing. The goal: a 99 NPS and 5-star App.
What will be the key learnings?
In this L&L, you’ll understand the value and application of customer needs within big organisations to design digital products and enhance customer experiences.
