Learn & Lunch

The basics of customer journey mapping

18 May 2021
Online, Zoom
Beginner - Intermediate

Why this topic?

Customer journey mapping is one of the most common tools in service design. It allows you to plot the entire user experience of a service through the eyes of the users, providing you with areas to focus when improving your service.

What will be covered in this Learn & Lunch?

We will discuss how we at Koos define a customer journey map, the steps you need to take in order to be able to build a proper one, we will share the basic building blocks of a customer journey and some enrichers.

What will be the main learnings?

After this Learn & Lunch you will understand when a journey is the right tool for your project, and you will have the knowledge to start creating your own!

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