Boris Jockin – our service designer who enjoys getting his hands dirty in the most complex projects.
Usually managers want a larger sample size than ±10 in-depth interviews. And frankly, we agree. But it is hard to quantify user personas that are grounded in needs rather than demographics.
Koos will help you get there.
You will understand why numbers play an essential role in amplifying your qualitative findings and how they add value in strategic decision-making.
Come to this Learn & Lunch session and understand from Koos experience how to best quantify need based profiles and avoid the pitfalls.
Sign up for free!