Learn & Lunch

How to quantify Need Based Profiles

19 Oct 2021
Online, Zoom
Beginner - Intermediate
Boris Jockin

About the coach

Boris Jockin – our service designer who enjoys getting his hands dirty in the most complex projects.

Why this topic?

Usually managers want a larger sample size than ±10 in-depth interviews. And frankly, we agree. But it is hard to quantify user personas that are grounded in needs rather than demographics.

Koos will help you get there.

What will be covered in this Learn & Lunch?

  • The reasoning behind the value of need-based profiles
  • A case study of our first project, exploring the potential and experimenting with a hybrid qualitative/quantitative approach
  • Key learnings and insights – to make sure you don’t make the same mistakes

What will be the key learnings?

You will understand why numbers play an essential role in amplifying your qualitative findings and how they add value in strategic decision-making.

Come to this Learn & Lunch session and understand from Koos experience how to best quantify need based profiles and avoid the pitfalls.

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