Service hacks: making use of resourceful customers for service innovation.

Niels Corsten
May 15, 2017 · 2 min read

Nudge your customers wisely

People are lazy in both thought and action. When we face two options, we will most likely choose the path of least resistance.

Jeroen Otte
Dec 08, 2016 · 6 min read

Book review: Service Design for Business

A book review on the second book by Ben Reason and Lavrans Løvlie, founders of Livework.

Niels Corsten
Oct 25, 2016 · 3 min read

Design thinking: How to convert need into demand

Why is it so difficult to spot a need and design a response, and how do we come up with those breakthroughs?

Robbert-Jan van Oeveren
Mar 30, 2011 · 3 min read

The power of Context Mapping

The beginning of context mapping We see a quick shift in the implementation of consumer insights towards the earlier stages of the design process for both brands & products. Where in the early days consumer panels were at most used to test concepts we are now co-creating brands and products in the early stages of [...]
Jules Prick
Mar 31, 2010 · 1 min read

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