Designing our new office ‘The Playhouse’

Jules Prick
Aug 23, 2018 · 5 min read

The evolution of our logo

Our first logo sketches in 2009, the first logo of Koos, and how Koos became the embodiment of our ambitions. Becoming the Playhouse of service design We have been growing steadily and in 2015 – 2016 we started to become a serious player, developing our own methodologies and extending towards UX design. In this process [...]
Jules Prick
Aug 22, 2018 · 2 min read

Service Design and Scrum: Why UX is key.

The Service Design process is guaranteed to set you up in the right direction, but now what?

Hidde Burgmans
Jun 17, 2018 · 6 min read

Koos’ brandmodel – Map and leverage the strengths of your organisation

Based on 5 important psychological pillars, driving the ultimate brand experience The five pillars of our brandmodel are based on psycho:logical tensions in life that drive our subconscious decision making process. By developing your brand based on these tensions you’ll be able to create highly relevant brand experiences, for your customers and your employees. You [...]
Jules Prick
Jun 08, 2018 · 1 min read

Best insights of the Service Design Experience in Lisbon

In the first week of July 2017, Koos Service Design hosted the second edition of the Service Design Experience (SDE) in sunny Lisbon Portugal.

Jules Prick
May 07, 2018 · 7 min read

Six ways to measure the impact of your service design efforts

As service design is increasingly finding its way to service oriented organisations, they realise that customer experience is becoming an important business objective. As a result, companies need to be clear about the impact of service design efforts on business results.

Niels Corsten
Dec 21, 2017 · 10 min read

Dear UX-ers: the future is human

A visit to a UX conference in Poland taught me that the future of UX is human.

Jeroen Otte
Dec 17, 2017 · 9 min read

Redesigning the Portuguese Postal Service

A clear goal, a messy design process and great results.

Hidde Burgmans
Oct 01, 2017 · 8 min read

7 UX principles by a Service Designer

maximise the output of Service Design and UX combined.

Hidde Burgmans
Jul 24, 2017 · 11 min read

How to avoid pitfalls when becoming more customer centric

In service design, customer centricity is one of the five basic principles. There are four pitfalls we encounter helping our clients becoming more customer centric. Here’s how to avoid them.

Nathalie Meuleman
May 15, 2017 · 5 min read

Service hacks: making use of resourceful customers for service innovation.

Moments where customers use the service in unexpected ways are called ‘service hacks’. Although service hacks are not dictated by the company, they do influence the experience of the customer and thus customer satisfaction.

Niels Corsten
May 15, 2017 · 2 min read

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