Take-outs from the Service Design Global Conference 2018

Jeroen Otte
Oct 26, 2018 · 6 min read

The difference between design thinking and service design

Definition of design thinking Design thinking is an approach to solve complex problems in a user-centered way. It’s a hands-on approach, following a structured process to come to innovate solutions. Using an elaborate set of design tools, design thinking brings together what is desirable from a user’s point of view, technologically feasible and economically viable. [...]
Robbert-Jan van Oeveren
Sep 17, 2018 · 3 min read

How to redesign your website — 4 practical tips

1. Plan an internal sprint Christmas time at Koos means finishing our internal backlog — aside from wearing dreadful Christmas sweaters. One of our UX designers, Kaspar, took the post-it stating ‘website’ from the backlog wall. Time had turned the post-it pale. Kaspar asked for advice internally: ‘what do you think of our current website?’ [...]
Emilie van Spronsen
Aug 27, 2018 · 5 min read

Designing our new office ‘The Playhouse’

Koos team building an office journey The result is the Playhouse, where we have all the facilities and (mind)space needed to have fun while delivering high-quality work together. Every room is named after a different kids’ playing area, always reminding us to see the true adventure and fun in solving complex challenges. Here are some [...]
Jules Prick
Aug 23, 2018 · 5 min read

The evolution of our logo

Our first logo sketches in 2009, the first logo of Koos, and how Koos became the embodiment of our ambitions. Becoming the Playhouse of service design We have been growing steadily and in 2015 – 2016 we started to become a serious player, developing our own methodologies and extending towards UX design. In this process [...]
Jules Prick
Aug 22, 2018 · 2 min read

Service Design and Scrum: Why UX is key.

The Service Design process is guaranteed to set you up in the right direction, but now what?

Hidde Burgmans
Jun 17, 2018 · 6 min read

Koos’ brandmodel – Map and leverage the strengths of your organisation

Based on 5 important psychological pillars, driving the ultimate brand experience The five pillars of our brandmodel are based on psycho:logical tensions in life that drive our subconscious decision making process. By developing your brand based on these tensions you’ll be able to create highly relevant brand experiences, for your customers and your employees. You [...]
Jules Prick
Jun 08, 2018 · 1 min read

Best insights of the Service Design Experience in Lisbon

In the first week of July 2017, Koos Service Design hosted the second edition of the Service Design Experience (SDE) in sunny Lisbon Portugal.

Jules Prick
May 07, 2018 · 7 min read

Six ways to measure the impact of your service design efforts

As service design is increasingly finding its way to service oriented organisations, they realise that customer experience is becoming an important business objective. As a result, companies need to be clear about the impact of service design efforts on business results.

Niels Corsten
Dec 21, 2017 · 10 min read

Dear UX-ers: the future is human

A visit to a UX conference in Poland taught me that the future of UX is human.

Jeroen Otte
Dec 17, 2017 · 9 min read

Redesigning the Portuguese Postal Service

A clear goal, a messy design process and great results.

Hidde Burgmans
Oct 01, 2017 · 8 min read

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