When your home becomes your office

Boris Jockin
Mar 20, 2020 · 6 min read

Ten years of Koos (part 2)

What is the biggest difference between Service Design in 2009 and 2019? Back in 2010, practically no one knew what Service Design was. I remember one of our first new business meetings, where we talked for an hour about why Service Design is awesome. At the end of the conversation, the client bravely asked us [...]
Robbert-Jan van Oeveren
Jan 30, 2020 · 6 min read

Ten years of Koos (part 1)

Koos was founded in 2009, why did you decide to start the company? I don’t know why, but I have always had the drive to start my own company. Maybe it was because I came from a family of entrepreneurs. Or maybe it was because of the company I owned during my study time in [...]
Robbert-Jan van Oeveren
Jan 30, 2020 · 5 min read

Employee Experience exceeds HR

EX for engagement: we need more than chocolates Why do people take a job at your company, why do they stay and what makes them leave? All questions to help you understand how you can attract and retain your human capital. With talent scarcity, HR needs to focus on figuring out the needs of their [...]
Noortje Hartman
Oct 15, 2019 · 3 min read

Abandoning suit and tie to become a Service Designer

How it all started Born as a curious person with multiple interests, I struggled to choose a field of study and later a profession. Unable to select between rational thinking and creativity, I followed my grandma’s advice and enrolled in a major in economics. Thank you, grandma! It was a safe choice with plenty of [...]
Artur Poluektov
Aug 12, 2019 · 8 min read

Touchpoint Strategy Canvas  –  a practical tool for combining Service Design with UX Design.

Your service compromises multiple touchpoints, with their own strategy and UX. To combine the approaches successfully and get the most out of your team’s effort, service design should be alternated with UX Design. This article presents a tool to do this in practice — Let’s go yeehhh Alternating the approaches sounded great in theory. However, [...]
Emilie van Spronsen
Jul 01, 2019 · 7 min read

3 pitfalls in combining Service Design with UX Design.

I must admit, that I’ve fallen in love with the combination of the two approaches. My life as a designer has improved: I — previously a ‘hardcore’ UX’er — am enjoying my job so much more, as I am designing solutions in close relation to actual users with actual preferences and behaviors. My designerly assumptions (“I’ve found the solution”) made a place [...]
Emilie van Spronsen
Jun 28, 2019 · 5 min read

Looking back at the Service Design Experience 2019

We want to thank all who attended at our Service Design Experience 2019 event on Thursday April 18th at Koos HQ. We were very pleased to welcome such a great group of enthusiastic people of diverse backgrounds. It was wonderful to see innovators in action, sharing experiences and discussing their current and future challenges. In this blog we’ll give you a short recap of everything that went on at this sunny day in Spring.

Looking back at the Service Design Experience 2019
Apr 26, 2019 · 4 min read

The Service Design Maturity Model: An Introduction.

We have seen service design change. Over the last ten years we have worked on a fair share of projects. These projects ranged from increasing the reach of a local Amsterdam butcher to helping startups like Munnypot and large organisations like Aegon. However, we have seen a shift occurring in the last year or two. Increasingly, organisations have started to see the value of service design and show a growing desire to embed service design as a core capability.

The Service Design Maturity Model: An Introduction.
Apr 11, 2019 · 8 min read

What is Service Design?

The definition of Service Design. Service Design is the practical and creative application of design tools and methods, with the goal to develop or improve services. It is the activity of orchestrating people, infrastructure, communication and material components of a service in order to create value for all stakeholders involved, build a distinctive customer experience [...]
Robbert-Jan van Oeveren
Mar 20, 2019 · 6 min read

Conducting Service Design in Shanghai.

How it all started. In October 2016 we helped organise the Service Design Global Conference in Amsterdam. And as there were people flying into Amsterdam from all over the world, we set up a Service Design tour through Amsterdam. Participants were led through the city, visiting points of interest from a Service Design perspective. China [...]
Robbert-Jan van Oeveren
Mar 14, 2019 · 3 min read

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