Service Design Blog | Articles by Koos Service Design Agency

Are you making these mistakes in your (Digital) Transformation?

1. Thinking that if we do well on all the projects we have chosen in our strategy, on budget, on time, with the given scope, everything will be fine! Wrong. More important than doing the projects well, is doing the right projects. What does this mean? Often a company’s strategy is just a collection of [...]

Eloi Guterres
Jun 21, 2021 · 2 min read

Service Design as a way for Social Innovation

1. Service Design providing structure to Social Innovation Social Innovation is spontaneous when it comes from the community, therefore it can lack support and structure with a clear direction in its development process. Service Design can be great support because of the structured way of approaching challenges, it is a defined but flexible process for [...]

Mariana Ribeiro
Apr 28, 2021 · 4 min read

How to be (more) inclusive by design

“ A world made better by design implies designing for each and all How we approached this Since becoming more inclusive by design seemed pretty daunting, we followed the Awareness Acceptance Action model to help us along this journey. The model consists of three parts: awareness, acceptance and action. To kick-off the first part (awareness) [...]

How to be (more) inclusive by design
Apr 28, 2021 · 3 min read

How we became Climate Neutral Certified

Starting small So we started measuring our own footprint, to the best of our ability. This meant gathering all sorts of data on energy consumption in the office, business travel, data usage, purchased goods and services, and the list goes on. After a period of learning new things about our own footprint and environmental impact [...]

Michaël Vijfvinkel
Apr 22, 2021 · 4 min read

An Amsterdam Koosje having the Lisbon office experience

How it all started How did this idea of going to Koos Lisbon start? I was working at Koos for not even a year when the question was popped to me. Kasper, who founded Koos Lisbon 3 years ago, was coming back to the Netherlands, and we needed someone to keep up the good work [...]

An Amsterdam Koosje having the Lisbon office experience
Apr 08, 2021 · 7 min read

The hidden power of Design Thinking for a Circular Economy

Outward vs. Inward Service Design You guessed it, design thinking holds answers to many of the questions mentioned above. So, design thinking is this flashy methodology that brings products and services that people actually like using. I can hear you thinking: that’s all great and clearly has a place in bringing new value propositions to [...]

Joost van Leeuwen
Mar 30, 2021 · 4 min read

Positive impact: a framework to discuss, make and measure it

Meet the target groups As with every design challenge, we started off with the question: who are we designing for? Or in the context of this challenge, who are we making positive impact for? As consultants, we by default strive to make a positive impact with our clients. Additionally, we are service and UX designers [...]

Positive impact: a framework to discuss, make and measure it
Mar 11, 2021 · 5 min read

Design for Social Innovation Meetup

Our topics and speakers: Educating future generations – Gonçalo Gomes is an assistant professor at the University of Aveiro and a member of the ID+ Desis Lab, teaching design for social innovation in the master’s degrees and leading different academic research projects. Working globally with local communities – Munir Ahmad leads the Aga Khan Foundation’s [...]

Cátia Pereira
Mar 03, 2021 · 6 min read

Design for Positive Impact Meetup

The speakers: Ângela, a corporate associate at Maze Laura, an investment manager in Rubio Impact Ventures Carlos, the President of the Board of directors and CEO of IES Social Business School Ângela’s perspective About Maze: Maze is an impact investment firm. They accelerate and invest in solutions that deliver impactful outcomes. They do it by [...]

Mariana Ribeiro
Mar 03, 2021 · 11 min read

Milkymap and Koos Service Design join forces to boost CX transformation for large organisations.

Who is Milkymap? Milkymap is a Dutch provider of Journey Mapping software. Their background in customer journey mapping and service design thinking enables them to build a trustworthy CX management tool, the Milkymap Galaxy platform. This platform can be used to digitize and organize journeys, create and track KPI’s and combine qualitative and quantitative data [...]

Joris Hens
Feb 23, 2021 · 1 min read

Service Design Days 2021: Transdisciplinarity is the new black