Looking back at the Service Design Experience 2019

Jeroen Otte
Apr 26, 2019 · 4 min read

The Service Design Maturity Model: An Introduction

We have seen service design change. Over the last ten years we have worked on a fair share of projects. These projects ranged from increasing the reach of a local Amsterdam butcher to helping startups like Munnypot and large organisations like Aegon. However, we have seen a shift occurring in the last year or two. Increasingly, organisations have started to see the value of service design and show a growing desire to embed service design as a core capability.

Niels Corsten
Apr 11, 2019 · 8 min read

What is service design?

The definition of service design Service design is the practical and creative application of design tools and methods, with the goal to develop or improve services. It is the activity of orchestrating people, infrastructure, communication and material components of a service in order to create value for all stakeholders involved, build a distinctive customer experience [...]
Robbert-Jan van Oeveren
Mar 20, 2019 · 6 min read

Service design in Shanghai

How it all started In October 2016 we helped organise the service design global conference in Amsterdam. And as there were people flying into Amsterdam from all over the world, we set up a service design tour through Amsterdam. Participants were led through the city, visiting points of interest from a service design perspective. China [...]
Robbert-Jan van Oeveren
Mar 14, 2019 · 3 min read

Take-outs from the Service Design Global Conference 2018

Service design doing This year’s overall theme of the Service Design Global Conference was ‘Design to deliver’, focussing on the complex, muddy and unsexy aspect of implementing service design projects into organizations. We were challenged to get out of our post-it palaces and start finding connections with others. The talks that stuck were those provoking [...]
Jeroen Otte
Oct 26, 2018 · 6 min read

The difference between design thinking and service design

Definition of design thinking Design thinking is an approach to solve complex problems in a user-centered way. It’s a hands-on approach, following a structured process to come to innovate solutions. Using an elaborate set of design tools, design thinking brings together what is desirable from a user’s point of view, technologically feasible and economically viable. [...]
Robbert-Jan van Oeveren
Sep 17, 2018 · 3 min read

How to redesign your website — 4 practical tips

1. Plan an internal sprint Christmas time at Koos means finishing our internal backlog — aside from wearing dreadful Christmas sweaters. One of our UX designers, Kaspar, took the post-it stating ‘website’ from the backlog wall. Time had turned the post-it pale. Kaspar asked for advice internally: ‘what do you think of our current website?’ [...]
Emilie van Spronsen
Aug 27, 2018 · 5 min read

Designing our new office ‘The Playhouse’

Koos team building an office journey The result is the Playhouse, where we have all the facilities and (mind)space needed to have fun while delivering high-quality work together. Every room is named after a different kids’ playing area, always reminding us to see the true adventure and fun in solving complex challenges. Here are some [...]
Jules Prick
Aug 23, 2018 · 5 min read

The evolution of our logo

Our first logo sketches in 2009, the first logo of Koos, and how Koos became the embodiment of our ambitions. Becoming the Playhouse of service design We have been growing steadily and in 2015 – 2016 we started to become a serious player, developing our own methodologies and extending towards UX design. In this process [...]
Jules Prick
Aug 22, 2018 · 2 min read

Service Design and Scrum: Why UX is key.

The Service Design process is guaranteed to set you up in the right direction, but now what?

Hidde Burgmans
Jun 17, 2018 · 6 min read

Koos’ brandmodel – Map and leverage the strengths of your organisation

Based on 5 important psychological pillars, driving the ultimate brand experience The five pillars of our brandmodel are based on psycho:logical tensions in life that drive our subconscious decision making process. By developing your brand based on these tensions you’ll be able to create highly relevant brand experiences, for your customers and your employees. You [...]
Jules Prick
Jun 08, 2018 · 1 min read

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