Joost van Leeuwen
4 min read
Aug 05, 2021
Hint: It’s not the type of Service Design you’d think.
When thinking about examples of successful circular propositions, we often think of startups and small businesses that have set up a new value proposition and are getting a lot of (well deserved) attention. This is awesome and a strong contribution to the general acceptance and attainability of the circular economy. Unfortunately, at this point, they lack the scale to really make the difference necessary to turn the ‘linear’ global ship around.
These startups are on one end of the spectrum. On the other end, we find large corporations and institutions with a proven way of working. To change these organisations to a circular economic model is a slow process that requires a more elaborate process to change towards a new economy. This is, however, where big change has to be made if we want to succeed in attaining a circular economy.
The task of turning a business around inspires wariness and uncertainty in anyone who might have to pick up the task. Where to start? How to get everyone involved and engaged in tackling this problem? How do we find the time and who can help us streamline this process? We know we need to change, but we feel like Lego bricks in a house; potentially flexible, but stuck in a bigger construction. A construction that consists of large stakeholder fields, vague intentions and unclear needs from everyone involved.
So how can we break through this, and what would this look like in practice? How can we rearrange the Lego bricks without breaking down the house?