Joost van Leeuwen
5 min read
Jan 16, 2021
The term ‘Circular Economy’ has entered mainstream lingo five to ten years ago, depending who you ask. The wording is clear, but the action is very limited. The Circular Economy sounds daunting, expensive and difficult to execute. Going there is still abstract and it feels like something of a reality far far away.
Meanwhile the urge is growing, the pressure on all life on the planet is increasing every year over the last decades. The only way to turn the ship around is by remodelling the way we look at the economy. Kate Raworth put it well in her book ‘The Doughnut Economy’, when she said: “The goal is to create a new economic mindset that is never set, but always evolving.”
Choosing to move into a more resilient, Circular Economy can be a daunting task. So big that it is easy to freeze and move to something more tangible. This reflex needs to change. And we have a toolkit to do exactly that!
Here is why Service Design is the ultimate toolbox for moving to a Circular Economy: