5 min read
Nov 27, 2021
Positive impact is like teenage sex: everybody says they’re doing it, hardly anyone is actually doing it, and the ones who are doing it, don’t know what they are doing.
This is the stage where many companies are in, saying things like impactful design, social impact, positive change and sustainable services, including ourselves.
In order to get out of this awkward stage, we realized that we first needed to get a better idea of what positive impact actually is. First, we tried to learn from other pioneers and impact enthusiasts. However, none of the definitions or frameworks we came across felt quite right for us since none of them fit the type of work we (want to) do.
So we started to do what designers do best, we started to create something new.