Online privacy is that thing you kind of gave up the moment you embraced the internet. Or, at least, that is my point of view after a two month project on the subject. But there’s hope: more and more companies are taking initiatives in fixing this twisted state of affairs and I gratefully got to be part of one of them.
We got to do a complete Service Design cycle for the data privacy challenges of one of the biggest corporations in the electricity sector of the Netherlands. In short, our conversations with the user showed that to them, in it’s core, privacy is being able to move carefree in whatever it is you’re doing. The current digital world has managed to completely obliterate this primary need. Our job at Koos was to design a UX that reverses the current situation, taking the control of personal data out of the hands of companies and putting it in the hands of the user. Here is a picture of our Service Design ride: