This is what we learned
First of all, we solidified our belief that there is much to do in service design in Portugal, and we can’t wait to get our hands dirty. We also noticed that this belief was shared by a lot of the attendees, based on the enthusiasm with which they participated and fired off questions. After a morning full of discussion, we believe that together we can transform the Portuguese industry into an experience driven culture.
Second, our assumption that Service Design is relevant for all kind of sectors was confirmed by the participants of the event. Even though they came from different sectors and had their own perspective, all participants could apply it to their own business and went home with a new perspective.