A world made better by design

Frances creates the space to question the ordinary, understand differences between people and translate them to produce positive impact. As an anthropologist, she loves to dive into the organisational culture of clients to understand the way they behave. Unlike most Koosjes, Frances doesn’t start her day with coffee but with a yoga stretch.

Laura likes to describe her way of working as a merge of service design and sailing, her two passions. Goal-oriented, she spots a dot on the horizon and sets the direction to go! When she finds obstacles along the process, she’s flexible to adjust. Laura believes the balance stands between being a go-getter & open-minded.

Laura is passionate about designing for people with people to improve their happiness and health by improving their experiences. She is intrigued by finding the common thread in masses of data and has a special affinity for healthcare-related projects. Besides abusing her beloved drawing tablet to express herself, Laura likes sports, especially horse riding.

Rosanne constantly challenges herself because there’s always room for improvement! She believes in tension building to thrive, spot opportunities, create new ideas and combine data and qualitative insights to make sound business decisions. In her free time, Rosanne is passionate about taking care of stray cats & dogs at a foundation.

Catia is a hands-on designer. Getting to know people and their realities, to be able to materialise ideas and bring innovation to life is her passion! No wonder she finds the first and last part of the double-diamond the most interesting. Catia loves adventure – she climbed the highest point of Portugal.

Mariana is excited about solving big problems and making sense of complexity while making the world a better place. Empathising with the problem and defining the challenges ahead give her the most satisfaction! For Mariana, there’s nothing like being a mother of 30+ plants and photographing beautiful places.

Astrid is a true visual thinking enthusiast – if she is not researching, you will probably find her applying her drawing skills as one of our visual thinkers’ heroes! She loves to combine it with Service Design to simplify complexity and communicate better. As creativity is never enough, Astrid started her own ‘knutselclub’.

Catarina feels fulfilled when she’s creating something impactful with inspiring and fun people. Her perfect match is being herself and bringing her creative and energetic side while contributing to better people’s life experiences. Catarina has some fun hobbies too – pole dancing and tattooing!

Oda likes to be the expert in the design process but enables clients to be experts in their field. She does it by surprising them with the power design holds while she dives into the different contexts (new clients or industries). As a sucker for sports, Oda collects them – hockey, sailing, Koos HIT training, snowboarding, and trying to windsurf.

Joost has a mission – to prove design thinking can make a significant contribution to societal change and develop it at Koos. As so, he focuses on sustainability, developing methodologies, experimenting, and changing systems from the inside out. Joost has a lot of other creative outlets, from playing guitar to drawing!

Jette is always motivated to realize the big ideas in her head. She loves it when a plan comes together. Beauty can be found in everything, whether it’s a designer chair or a potato masher. Jette is just like the user behaviour she observes: There’s always more than what meets the eye!

Noortje gets thrilled with the enthusiasm from thinking about strategy and branding. With her down-to-earth attitude, she always manages to keep the overview in times of creative chaos, unless it’s the chaos in her wardrobe because that is way too small for her gigantic sneaker collection.

Nynke gets engaged with development and growth. She likes to make sure that everything runs smoothly and that everyone gets the best out of themselves! Nynke does a challenge a year to get outside of her comfort zone – from helping toads cross the road to joining a Christmas choir.